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CEO and Founder of Yelena New York, Yelena Feuerman chats with TV Host Cognac Wellerlane at Savanna's Restaurant in Southampton, New York
Yelena NY Born in Kiev, Ukraine, Yelena Kats arrived in the United States in 1993. As a fashion purist, all her life she has held a passion for fashion with keen sensibility and appreciation for beauty, elegance and style. A quintessential world traveler, she would always find unique fashion pieces to bring home with her in New York. Her recent treasures include; Aztec inspired jewelry hand crafted in Colombia and Swarovski crystals encrusted Capri sandals, just to name a few.
Frequently questioned about wear-to-find bejeweled accessories during daily business and an active philanthropic social life in New York. The usual curiosity about where to find her outfits prompted her decision to establish Yelena NY. Her brand was launched comprised of the newest custom sandal designs and accessories. The overall philosophy, to showcase unique mix of fashion products from popular European designers yet unknown in the United States. The merchandise selection presented by Yelena NY offers both, luxury high-end footwear, such as python pumps and casual, yet elegant pieces as well as bold rain boots and classic flats.
In May 2011, the first collection of Yelena NY was launched and was called “From Capri to the Carlyle”. For the first time the NY fashion consumers were introduced to one-of-a-kind hand-made sandals and jewelry from the Island of Capri, sumptuously encrusted with Swarovski crystals. True design collaboration between the Designer Yelena and Italian footwear companies!
Fall-Winter 2012 collection is the latest addition that bridges the gap to complete year round merchandising, Yelena designed a luxurious line of fur edgy leg warmers to chic headpieces to keep New Yorkers warm with stylish accessories!
Yelena is a strong believer that an outfit well put together can make any woman feel confident and happy!
More information on Yelena NY can be found at www.yelenanewyork.com
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