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TV Host Cognac Wellerlane Chats with Sponsors at Mercedes Benz Fashion Week

Hello darlings, welcome back to Cognacs Corner Magazine and our Special Edition of New York Fashion Week and Mercedes Benz Fashion Week
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TV Host Cognac Wellerlane interviews Unicef and Maybelline at Mercedes Benz Fashion Week.
TV Host Cognac Wellerlane interviews Unicef and Maybelline at Mercedes Benz Fashion is the official sponsor of

Another successful season of Mercedes-Benz Fashion  Week came to an end as thousands of industry insiders from across the world witnessed some of the biggest names in fashion showcased their Spring 2012 Collections. September 8-15 saw over 100,000 guests attend designer runway shows and presentations of over 98 American and international designers.

“This was great a season for Mercedes-Benz Fashion Week,” said Peter Levy, SVP and Managing Director of IMG Fashion Worldwide, “It was great to see the collections of our designers take center stage and show the world what fashion has in store for Spring 2012. Also, we made numerous upgrades to our venue, including the unveiling of our new façade and a new layout to the Lobby, all of which were warmly received by members of the industry and guests.”
Designers who showed their collections at Mercedes-Benz Fashion Week are Nicholas K, Porter Grey, BCBGMAXAZRIA, Richard Chai, Supima, Tadashi Shoji, Candela, EMERSON, Project Runway, Electric Feathers, Luca Luca, General Idea, Rebecca Taylor, Mara Hoffman, Helen Yarmak, Tommy Hilfiger Men’s, Nicole Miller, Joy Cioci, Concept Korea, Cynthia Rowley, Academy of Art University, Falguni & Shane Peacock, Ruffian, Lacoste, Pink Tartan, Jill Stuart, Son Jung Wan, ADAM, Vivienne Tam, Farah Angsana, Honor, Charlotte Ronson, Monique Lhuillier, Rafael Cennamo, Eva Minge, Venexiana, Katya Leonovich, Lela Rose, Derek Lam, DKNY, Tracy Reese, L.A.M.B., Diane von Furstenberg, Jen Kao, Y-3, GUiSHEM,  Custo Barcelona, Tommy Hilfiger, Timo Weiland, Jenny Packham, Callula Lillibelle, Carolina Herrera, Carlos Miele, Rebecca Minkoff, pamella roland, Donna Karan New York, VLOV - QingQing Wu, Yeohlee, Norman Ambrose, Betsey Johnson, Jad Ghandour, Perry Ellis, Michael Angel, Tory Burch, J.Crew, Badgley Mischka, Vera Wang, Zang Toi, Diesel Black Gold, Bibhu Mohapatra, Hervé Léger by Max Azria, Argentine Designers, IMPROVD, Tibi, Narciso Rodriguez, Malan Breton, Norma Kamali, Rochambeau, Michael Kors, Nanette Lepore, Ports 1961, J. Mendel, Nomia, Chado Ralph Rucci, Milly by Michelle Smith, Shamask, Anna Sui, Juan Carlos Obando, Elie Tahari, b Michael AMERICA, Ralph Lauren, Sergio Davila, Calvin Klein Collection, Naeem Khan, MADE IN AFRICA: by ARISE MAGAZINE, and Elene Cassis.

Making their way to Lincoln Center to see the collections of their favorite designers and to be pictured front and center at the some of the world’s leading fashion shows, celebrity attendants included: Abbie Cornish, Alexis Bledel, Amare Stoudemire, Andie MacDowell, Angela Simmons, Anna Wintour, Ashlee Simpson, Ashley Olsen, Ashley Tisdale, Betsey Johnson, Beyonce, Byrdie Bell, Carmelo Anthony, Carson Kressley, Chris Bosh and wife Adrienne Bosh, Chris Pine, Corinne Bailey Rae, Courtney Love, Dwyane Wade, Emma Roberts, Grace Coddington, Giuliana and Bill Rancic, Heidi Klum, Jamie King, Jamie-Lynn Sigler, Jay Manuel, Jennifer Love Hewitt, Jenny Packham, Jessica Hart, Jessica Szohr, Joan Rivers, Johnny Weir, Jordana Brewster, Joy Bryant, Kirstie Alley, Kelly Osbourne, Kelly Killoren Bensimon, Kelly Rutherford, Kevin Jonas and wife Danielle Jonas, Kim Kardashian, Kris Humphries, LeAnn Rimes, Lindsay Lohan, Louise Roe, Madeleine Albright, Malin Akerman, Mandy Moore, Margherita Missoni, Mary Ellis Stevenson, Mary-Kate Olsen, Matthew Settle, Melissa George, Michael Douglas, Michael Kors, Mischa Barton,  Ms. J Alexander, Nigel Barker, Nicki Minaj, Nicky Hilton, Nina Garcia, Olivia Munn, Oscar de la Renta, Peaches Geldof, Petra Nemcova, Rachel Roy, Rachel Zoe, Ramona Singer, Renee Zellweger, Rosie Huntington, Russell Simmons, Scott Disick, Serena Williams, Selma Blair, Shantel VanSanten, Shay Mitchell, Solange Knowles, Sophia Bush, Susan Sarandon, Tika Sumpter, Valentino Garavani, Victoria Justice, Whitney Port, and Whoopi Goldberg.
Mercedes-Benz Fashion Week has a strong commitment to the local community and engaged various constituencies to execute new initiatives for the Spring 2012 season. Among them, the Lincoln Square BID, serving to enhance area businesses in the surrounding area, in conjunction with Mercedes-Benz Fashion Week welcomed the Fashion Plate and Crew Cuts promotions to support local restaurants. As well, young adults participating in New York City’s Young Adult Internship Program, an initiative designed to supply short-term, publically subsidized internships and work readiness training, provided interns who were on hand in the lead-up, as well as through the event in integral areas in the production of Mercedes-Benz Fashion Week. Similarly, IMG Fashion expanded its partnership with the New York City Housing Authority that was launched in February. Through the coordination with event vendors and the City of New York, IMG was able to offer employment opportunities to public housing residents over the course of the event and was able to expand this program to more NYCHA residents this season.

In partnership with Fordham University and the City of New York, IMG Fashion commissioned an economic impact study designed to measure and analyze the impact of Mercedes-Benz Fashion Week on restaurants, hotels and shops in the Lincoln Square area. The study was created and executed this summer by students at Fordham University’s Graduate School of Business. Among other things, the students found an estimated $40 million of economic impact generated annually by the event for businesses located in the five to ten-block radius surrounding Lincoln Center.

As Mercedes-Benz Fashion Week comes to a close we would like to thank our sponsors without whom the event would not be possible. Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, W Hotels Worldwide, Fiber One® Bars, ideeli, FIJI Water, AriZona Beverages and Sherry-Lehmann Wine & Spirits as well as the following media outlets: The New York Times, Women's Wear Daily and Getty Images. 

I had a chance to chat with reps from Maybelline New York and Unicef.

More Celebrities, More Red Carpet Events and More Fashion at Cognacs Corner Magazine for our Special Fashion Edition of Mercedes Benz Fashion Week.

Pink Champagne Kisses,
Cognac Wellerlane

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