PROJECT NYC The following photos and stories were from PROJECT NYC a wholesale trade show for the contemporary men’s clothing, accessory and shoe market that took place in July 21-23, 2013 at Pier 94 which is on 55thStreet and 12th Avenue in New York City. WWW.PROJECTSHOW.COM
PROJECT LOVE is a new, curated destination within the show hosting fashion brands that are successfully integrating philanthropy into their business model.
NAKED is a line of men’s underwear made from bacteria whisking prima cotton, model and tencel in a micro fiber fabric with an X static technology and minimal seams/flat waistband. The concept of the line isWWW.THENAKEDSHOP.COM
to make you feel like you’re wearing nothing at all and that is why Joel Primus, CEO and founder of the line calls the line NAKED! Joel started the company while he was traveling with the charity He had found some great underwear in Peru but wanted to make in Canada and USA. A donation from the purchase will support
“Project World Citizen” a charity driven to empower and educate the children of Ghana by building computer labs. The project helps create sustainable opportunities in the region by focusing on education, training and skill development. All donated computers are stored in its warehouse which doubles as the Project world Citizen Society headquarters.
HALF UNITED a line of necklaces in silver or gold ball chain with bullet casings and a matching metal charm that is engraved with the words “Half United Fighting Hunger”. Carmin Black (co-founder) whom Iinterviewed proudly hand makes everything in Wilmington, North Carolina. Price range is around $24.00-$34.00 retail and can be ordered from WWW.HALFUNITED.COM. For every product purchased they will give half of all profits to feed children in need to fight hunger. The countries that they feed are USA, Cambodia, and Fiji. The money is used for crops and gardens, education, fish farms and backpack meals.
SilicoFLEX WATCHES is a fun line of watches, belts and baseball caps for men and women. They are made of ergo nomic ne material that is like a vinyl or soft plastic and the watches come in bright colors with interchangeable centers in graphic prints. The watches have fun names such as Aztec, Checkers and Argyle that describe the print that the actual time piece is in. Watch retail priced at $40.00 means you can order a
bunch of them and interchange their bands and centers for your own style. To order some juicy colors go to WWW.FLEXWATCHES.COM. For every watch you buy Flex provides meals for children in need. Onewatch bought feeds five hungry children meals.
ESPEROS features men’s bags made from a heavy duty “duck” cotton canvas with leather straps and a heavy duty bottom that can hold a laptop. . The classic knapsacks and backpacks have black cotton webbing with padded straps that make it more comfortable to have on your body for a long time. Some great features on these bags are that they are lined in natural canvas and have inside/outside zip pockets. Retail price $75.00. All the tote bags are screen printed with their charitable slogan “carry hope” and their insignia of a sparrow.
Retail price $65.00. For every bag they sell they help fund one year of education for children in developing nations.
Written by Stylist Patricia Ann Parenti
LuBerry Swimwear Collection